Donna Moisey,
Hummingbird Home Staging LLC Contact
Donna Moisey
Hummingbird Home Staging, LLC
Phone: 919-457-7595
Email: donna@hummingbirdhomestaging.com
Areas Served:
State of North Carolina: Cary, Raleigh, Wake Forest, Morrisville, Apex, Holly springs, Research Triangle Park, Knightdale, Fuquay-Varina and Wake County Welcome to Hummingbird Home Staging
You only get one chance to make a first impression. When a buyer walks through your front door, you want them [...]

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BB Home Staging and Design Inc Berit Bech,
BB Home Staging and Design inc Contact
Berit Bech
BB Home Staging and Design Inc
Phone: 416-686-9834
Email: Berit@BBHomeStagingAndDesign.com
Visit: www.BBHomeStagingAndDesign.com
Areas Served:
Province of Ontario: Toronto, Beaches (Beach), Leslieville, Riverdale, Leaside, Scarborough, Annex, Bloor West Village, High Park and North York

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Christi Curran,
N’Chic Home Staging & ReDesign Contact
Christi Curran
N’Chic Home Staging & ReDesign
Phone: 713-466-5869
Email: christi@nchic.com
Visit: www.nchic.com
Areas Served:
State of Texas: Houston, The Woodlands, Spring, Tomball, Cypress, Katy, Sugar Land, Clear Lake, Galveston and Southeast Texas. Why Stage with N’Chic Home Staging and ReDesign
Since 2006, N’Chic Home Staging and ReDesign has provided homeowners with design solutions that transform their home. [...]

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Now that you’ve got those fixer upper houses all fixed up and have an exit strategy in place, it’s time to start staging houses. Real estate rehabbing involves more than just remodeling houses; you have to sell that house to a potential buyer.

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During a cold winter’s drive over this past holiday weekend I had a chance to reflect on all that I see going on (or NOT going on) in the home staging industry. As I look at WHO we are and WHERE we are… the more I am sure the real estate staging industry is not quite YET ready to handle the BIGGER vision of unity so many in this industry say they want. Don’t get me wrong, this is not a BAD thing; this is just an “IS” thing.

I recently commented in another stager’s blog that I thought home stagers could learn from the Realtor community who benefit from working together and learning together as a unified group in the association known as the National Association of Realtors.

Having as an END GOAL within industry to have own NAR like organization/association is an AWESOME goal… which I embrace 100%. But, with the “results” and lack of response we are getting to the idea so far, I wonder if maybe we are trying to hard to make this end goal happen. If this IS the case, what can we do? Well, without loosing site of the END GOAL, maybe what is more important is that we define smaller goals and take smaller steps that start moving us to that big “associated” END GOAL.

Right now there are many thoughts, ideas, concepts and strategies being discussed by a VERY vocal minority. But are the stagers that comprise the industry actions REALLY equal to what the vocal minority are shouting for as the BIG picture? I am not sure sure it is. But, if you think it is, then why does it feel like we are still stuck?

Why isn’t there this vast tidal force of stagers joining together as a unified association?

Well, I believe part of the reason we are a bit “stuck” is the fact that our industry is riddled with misunderstanding, distrust, conflicting philosophies, and big egos. Plus, it doesn’t help that real estate market is the worst it has been in decades. But even though we are obviously not experiencing ideal conditions, this should NOT stop those of us who are committed to creating something more for ALL in this industry.

So as a “loose” industry what can we do to get ourselves tightened up and unstuck? Well, maybe, without realizing it we are getting ourselves out of this rut by starting with a rock and roll motion… kind of like what one does to get a car unstuck out of a snow bank. I have come to notice an interesting phenomena that happens when someone tries to “rock” this industry forward with an idea or concept. Immediately following a rock forward there tends to be a counter “roll” back by someone else.

Case in point… the group of stagers organized under the banner called Stage It Forward (SIF) currently have scheduled over 25 industry RoundTable discussion meetings planned for all over the USA and Canada. Even though SIF has “rocked” forward there are some who feels it is necessary to roll with their own independent roundtable gatherings. This is the rock & roll I am talking about that takes place daily in this industry. So while different interpretations of a similar thing will happen, what is more important is who we are as individuals and how we respond to these differences… respectful professionalism is essential!
For those on the outside looking in the “rock” a with a “roll” response can seem a little negative. But like the motion necessary to get a car unstuck out of a snowbank, I am beginning to see how this forward and back (counter) motion is necessary to create the momentum that will get us unstuck so that we can trust in and fully embrace bigger united goals… like creating an NAR for home staging.

So while I have hoped we would already be traveling along in unity… I’ve come to see that the rock & and roll motion is not all that bad. What is most important is that the home staging industry is in motion and soon to be more unstuck.

Just my thoughts as I rock and roll…
Me

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The authors over at Future of Real Estate and Loans recently posted a list of blogs they feel are “MUST READS”.

They write “there’s a ton of excellent mortgage and real estate blogs out there – way too many to list, in fact. But for a unique spin on the market as well as perspective that makes sense to anyone interested in real estate anywhere, there are some blogs that really are masters of their niche.”

Home Staging Rants & Ravings is definitely in good company. To see the entire list, click here to read 11 Must Read Daily Real Estate Blogs.

THANKS GUYS! The recognition is appreciated.

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“You can rent movies. You can rent an apartment. If you live or work in a street-parking desert, you can even rent a space for your ride. So why not add luxury to that list?” This is what Kyra Kyles wrote the introduction to her cover story in last weeks Red Eye Newspaper.(For those of you that don’t know what a “Red Eye” is… well it is the hip urban free daily newspaper published by the Tribune Corporation here in Chicago.)

The article, entitled “Rent An Image” looked at some of the interesting luxury items that are available to rent in Chicago-land. Well, I have to admit I never considered the props we have available as ubber LUXURY items, like the Austin Martin automobiles and the Prada handbags the article spoke of. But Kyra who interviewed Real Estaging for a side bar story entitled “Go ahead and rent that furniture”,(Click on image on lwft to enlarge) pointed out the fact that props can be rented to help you sell your home for more money(Click on image at left to read it). Besides making homes look more appealing, staging has helped sellers make more money when they RAISED the asking price. as well as help to sell homes faster… and considering “time is money” staging a home should be a considered in this current market.

Most home seller’s think that staging props are rented for use ONLY in and for vacant property sales. Seller’s don’t know that some home stager’s can also rent just the right piece or pieces to finish off the look and appeal of their property as they live there while it on the market. The main advantage of renting is the fact that the seller need not spend the time to shop for decorative items or spend full retail prices to buy those items. The other VERY important advantage of using a stager’s props is the fact that a stager knows to use pieces that are UNDERSTATED. When selling your home, your house needs to be the star, not the stuff in it. Experienced stagers know how to create a “put together look” with out our stuff ending up being a beautiful distraction.

So thanks Red Eye… your unique story angle helps to make another fine point about home staging.

Me

PS: If you would like to see an entire PDF sample of Chicago’s Red Eye Newspaper… CLICK HERE.

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From when we were just little kids we were taught there is a difference between what is right & wrong and what is good & bad. While these initial lessons of life had to do with basic relationship skills and behaviors, as we got older, we expanded in our awareness of good & bad, right & wrong rules that applied to other parts of our lives. Rules, we grew to understand, helped to guide us in subjects we study, the hobbies we undertake, the sports we play, and the work we do. In short, we gained insight and knowledge that there are proper ways things are to be done if you are going to do them well.

So while learned knowledge is a good thing, we also have discovered that correctly applying that knowledge can prove to be a quite a challenge…which also holds true to home staging. Even though there are those who are knowledgeable and appreciative of staging, some have come to realize it takes skill and ability to properly apply that knowledge. This is one of reasons why the staging industry is on the rise.

BUT, if you are young in your understanding of what staging is, there is something ELSE you need to know about it and the people who present themselves as stagers. Be advised… not everyone that says they know staging or claims they are stagers really can do it. There are far too many people now jumping in to an unregulated industry claiming they KNOW how to stage. Their final staging results unfortunately demonstrate their gross lack of understanding and break basic staging rules. AND I have to admit this really ticks me off!

To make my point, let me give you an example of a problematic staging in the form of a short video called “OOPS Goes the Staging!”(Oh… be sure your speakers are on.)

For the sake of fair disclosure, I want to let you know we here at Real Estaging are VERY familiar with the property featured and critiqued in my video… we actually lost the bid to stage it to whoever did the work in the video. So while some might think I am upset because we lost the job that person… that is just not the case. (Anyone that has been in sales for any length of time knows that is the way it is in sales… “You win some and you loose some.”)

Anyway, the reason I am so ticked-off is because good and proper staging DOES follow certain rules, practices and procedures that when done well and done right will help the property sell. It is upsetting to know that this Chicago developer finally got the message that “staging helps to sell homes” and they were willing to invest hard earned money, only to get a final “staging” that actually works AGAINST their property’s sale. Plus what makes this staging a sadder story is the fact that this was to be the model for a multi-unit property.

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