I have been working with builders of newly-constructed homes for some time now. The houses that are being built in Nassau and Suffolk counties here on Long Island are spectacular! They have wainscoting on the walls, tongue-n-groove moldings, tray ceilings, spa-like baths, top of the line stainless steel appliances and a myriad of other special features. Once completed, the house is only lacking one thing and that is ‘personalized appeal’ which is achieved through Home Staging. This specialized form of staging creates an environment which is specific to the buyer and one where they can identify themselves with the house and actually envision themselves living there!
For decades now, builders have employed a special selling technique in the form of Model Homes and have paid large sums to Interior Designers to come in and furnish every room in order to give the house a ‘home like’ feel. Today’s builders, however, have discovered that the same effect can be achieved through Home Staging, but at a fraction of the cost!
Some builders prefer to stage only the ‘impact rooms’ such as the Entry, Living Room, Dining Room, Kitchen and Great Room (usually combined). They would rather rent furniture and have the Stager supply the accessories as opposed to purchasing the furnishings. For builders who can recycle the furnishings in their other newly-constructed houses, it is more cost-effective to buy everything and either use it again in another house, or let the home buyer purchase whatever might appeal to them. At Staged 2 Sell NY, we are adaptable and can either stage all the rooms or a portion of such. We always work within the seller’s budget.
I recently staged just such a Model Home in Hauppauge, NY (SuffolkCounty) for Forestbrook Homes of St. James. The house is the model for a new community call “Horseshoe Estates” and is located off Blydenburg Road, which is just minutes from the L.I. Expressway. This house is ideally located - even the airport is within a few miles! This builder creates quality homes and every detail has been attended to.
It was the builder’s decision to purchase the furnishings as opposed to renting. This was a very wise decision on his part because for less than $10,000, he was able to buy all the furniture and accessories (including area rugs, artwork, window treatments, lamps, and all other props) for those impact rooms AND pay for the staging! When I shopped, each piece of furniture and every other item were specifically chosen not only for this house, but also for his other houses, many of which are much larger with substantially higher ceilings; this way he can choose to use everything in another Model or just sell part, or all, with the house.
I would like to show you photos of each staged room; by the way, I always stage at least one bathroom and it is usually the ‘Powder Room’ on the main floor.
These new houses are being billed as “This NEW Luxury Community offers two standing model homes as well as 13 additional places to build your own! Our models feature full brick fronts. 5/6 bedrooms, 3/4.5 baths, 2 car garage,9 ft first floor ceilings, hardwood flooring,custom trim and molding,designer kitchen cabinetry,professional appliances,fireplace,full basement, in-ground sprinklers (front), central alarm, central air conditioning and central vacuum systems. Beautiful paver driveway and walkways! This prestigious Community backs the Hauppauge Hamlet Golf Course! LOW,LOW TAXES of $9996.00! Visit our current model located on lot#9! Directions - Rt 347 East to Mt. Pleasant Rd. South - turns into Blydenburgh Rd. - Entry to complex on Left!
For more information or a showing, please contact the realtor, Catherine Lindstadt of Prudential Douglas Elliman Real Estate of Northport, NY @631-266-6113. Catherine and I will be co-hosting Open Houses in September, so please call her for more information.
Val Allocco, a certified (HSE), professional Home Stager, is the founder & owner of Staged 2 Sell NY which was established in early 2006 and serves all of Long Island (Nassau and Suffolk Counties) as well as the boroughs of Brooklyn and Queens. She is also the Metro New York Chapter President of ASHSR (American Society of Home Stagers and Redesigners).
Val has taught Adult Education courses on “Staging Your Home To Sell” and has also been a featured speaker at numerous Home Selling Seminars on, and around, Long Island. She is available for seminars and other real estate related presentations and can be reached at 516-982-2671.
Please visit www.staged2sellny.com for more information and examples of our work.
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